Brand, IP &
Portfolio Strategy
About Mark Levine
For two decades Mark Levine was a marketing leader - building consumer, trade, and enterprise brands across MTV, Nickelodeon, Comedy Central, Paramount+, and Pluto TV, in 180+ markets.
Based in New York City, today Mark is one of the leading Fractional CMOs and Portfolio Brand Strategists globally where he offers his expertise to established an emerging brands.
Today Mark works with leadership teams navigating that challenge - brand strategy, go-to-market, and the clarity that lets marketing do what it's supposed to do.
Build With Confidence
Great marketing doesn't fail because of bad ideas. It fails because the organization behind it isn't aligned enough to execute them.
Brand building is the visible part. The invisible part — getting people, markets, and business units moving in the same direction — is what determines whether the investment actually reaches consumers and partners in a coherent way.
The Pattern
The business has grown. More brands, more campaigns, more markets, more initiatives. Each one made sense when it was added. From the outside it looks like momentum. Inside it starts feeling like a slog.
You don't see it on the P&L first. But you feel it.
What's hard isn't knowing what to add. It's having the clarity and conviction to subtract.
Working Together
01
Fractional CMO
For organizations that need senior marketing leadership without a full-time hire — brand positioning, campaign and calendar planning, go-to-market strategy, consumer and commercial marketing. Built around your situation. Focused on helping your team bring ideas to life and connect with the audiences and partners that matter.
02
Portfolio Strategy
For multi-brand businesses, IP-led enterprises, and PE-backed portfolios where the challenge is making the whole worth more than the sum of its parts — the work has two moves. Identifying which priorities deserve concentrated focus. And finding where assets can be connected or repackaged to unlock value the individual parts can't generate alone.
Great marketing doesn't fail because of bad ideas. It fails because the organization behind it isn't aligned enough to execute them.
Brand building is the visible part. The invisible part — getting people, markets, and business units moving in the same direction — is what determines whether the investment actually reaches consumers and partners in a coherent way.
In Practice
What often looks like a campaign from the outside is an operating system underneath.
The same challenge shows up whether you're managing a global IP portfolio, building a single brand across markets, or trying to make a portfolio of businesses pull in the same direction.
Strong brands don't automatically create strong growth. Alignment does.
What Others Say
"Exceptional leader who built one of the most successful, best-in-class global portfolio marketing organizations."
Annemarie Kane
SVP Global Marketing
Sesame Workshop
"Mark has a rare ability to see across a complex portfolio and find the connections that others miss. What stood out was his instinct for turning a collection of strong brands into a system that created real enterprise value — for partners, for audiences, and for the business."
Nickelodeon International
"What made Mark exceptional was his ability to hold the big picture and the executional reality at the same time. He understood that the best creative work only lands when the organization behind it is fully aligned — and he built that alignment consistently, across markets, functions, and partners."
Viacom